Thursday, March 1, 2012

Chrysler "fuselage" cars.

I pursued my Industrial design degree in part because I wanted to design cars. I'm a car guy and automobiles are probably one of the most prevalent objects in American culture and society, ever. A particular design can often evoke passion, thrill, and even reverence. A single line or curve can make or break the "look" of a car design. Trim, color, power, and size or lack thereof are often the culprits for a "make or fail" model.

That said, the design style that particularly catches my eye is the 69'-73' fuselage style born of the Chrysler Corporation of that era. Mind you these cars were humongous in comparison to "modern" cars (read: Prius, Scion, Vue, etc). People wanted space, room and power with their autos for carrying the "nuclear" family.

"Your next car can have a fresh new styling concept. A fluid curved line that shapes a cylinder instead of a box. Every cubic inch of space is functional, designed to compliment it's occupants.Your next car can enclose you in this cockpit of curved glass windows, soft vinyl seats, and sound-absorbing ceiling. A quiet array of lighted instruments gauges is within your reach.Your next car can give you sweeping visibility, more comfort, complete performance, and a joyous heart"

The fuselage body of aircraft was the impetus behind the design style/cues.





Chryslers of the day were low slung, wide, long and sleek; headlights and grill conspicuously incorporated within sparkling chrome "loop" bumpers; wide flat hoods, hidden windshield wipers and low roofs. Absolutely nothing for the winds to find drag upon. On some more "upscale" models (i.e Chrysler Imperials, 300's) concealed headlights were standard, ultimately giving the front a long and wide jet engine "maw" like look. Effortlessly pushing these cars were 383 & 440 cu in motors with pedal power to spare. You didn't drive these automobiles (esp. the Imperials), you "laid in a course and set sail" in them. Largess, speed and comfort, the unmistakable profile of Chrysler "gravitas" in those days. Plus, it just looks damn cool.

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